Authenticated outbound mail with SPF, DKIM and DMARC configured on your domain and a warmed sending IP. Priced by monthly volume.
For a side project's password resets and receipts.
10,000 emails/month from $15 4 optionsA dedicated IP once volume justifies one.
50,000 emails/month from $35 4 optionsTransactional mail at a quarter-million a month.
250,000 emails/month from $89 4 optionsA million a month, with pooled IPs and a real contact.
1,000,000 emails/month from $229 4 optionsAlmost always one of three things: no SPF record, no DKIM signature, or a sending IP with no reputation. A relay fixes all three. We configure the DNS records on your domain, sign every message, and send from an address that has been warmed rather than switched on this morning.
Transactional mail: password resets, receipts, order updates, alerts from your own systems. Newsletters to a list that opted in. Anything your application needs to send reliably.
Unsolicited bulk mail. It is against the acceptable-use policy, it gets the sending IP burned within hours, and it is the fastest way to lose a relay. We enforce this because the sending reputation every other customer depends on is a shared resource.